Today, I’ll share my top tips for making your email marketing sizzle. Welcome to Ashishsingla.com, where we help you be the best you can be in your online world.
There are so many benefits of email marketing for any sort of business.
– Email is immediate,
– and you can track your results.
Well, all of us are far too familiar with emails that waste our time, pitches that annoy us, and downright spam. Those don’t work. Then how exactly can you make email marketing work for you?
First, get your email opened and read
The first thing you need to do is to get your email opened.
The best-written email in the world counts for nothing if it doesn’t get read.
In a recent survey by MailChimp, the highest industry open rate they reported was 48.5%.
That means that more than half the time your email probably isn’t even getting read.
There are two ways to increase your open rate.
- First, establish a great relationship with your email subscribers by delivering quality content.
- Next, have a great subject line.
Your subject line is like the ad for the entire email. Honestly, we could devote a whole article to this topic, but here are two proven subject line formulas.
One, provoke curiosity.
For example, “Why it’s time to say goodbye,” or, “I’ll admit it. I was wrong.” These both provoke questions in the mind of the reader and hint at a story behind it.
The other way to do it is to promise a benefit.
For example, “How to keep going when you’ve got nothing left to give.” Not only does this promise a benefit, it also relates to the reader’s emotions. Or, “Get your inbox to zero with this.” That’s another example of an email subject line that promises a benefit.
As a bonus tip for you, avoid these three words which have been shown to negatively affect open rates: “help” “percent off” and “reminder.”
The next thing you need to do with your email is to have a clear call to action
A big mistake that people make is they try to sell from the email. Let’s face it. A short email can’t possibly explain all the benefits of what you’re offering and overcome every objection. That would be a bit like telling a salesman he had to go close a sale but only had one minute to pitch. It is far better to move your reader on to the next action in your sales sequence, which in online marketing is often clicking through to the online sales page.
On your sales page, you can build rapport, establish the need for what you’re offering, present your solution, overcome objections and close the sale.
You can’t do that with an email. So think – what do you want people to do as a result of reading your email?
If it’s to click through to your sales page, then everything you say in your email should be about the benefits they will gain from clicking through.
Do you see the difference? Instead of trying to sell the entire solution, you are selling the next action, which is clicking the link.
Something else you want to bear in mind here is to just have one call to action.
There’s a saying, “A confused mind never buys.”
Don’t have lots of different links to different pages. That will just confuse people. Ask yourself what the one action is you want your reader to take as a result of reading your email.
Here’s an example of one of few good emails I came across, where the one action the sender want the reader to take is to click on to its invite page. Notice how it sells the benefits of clicking the link and what its subscribers will gain when they do. Now notice, It do repeat the link and call to action several times through the email.
That’s okay to do and I encourage you to do it, but it should be just one single next action. No choices, okay?
Now it’s over to you. I want you to put these tips into action today with the very next email you write, and remember to let me know about the results you get.
Now I want to hear from you.
Have you got an example of email subject lines that provoke curiosity or promise a benefit?
Do you have further questions about how to make email marketing for you?
If so, then come on over to the comments section and let’s continue the conversation.
Let’s help turn you into an email marketing ninja. If you liked this article, please hit the Like & Share button. If you want even more resources to help you in your business and your life, sign up for my email updates and watch me practice what I preach.